Get cited by AI.
In 90 days.
The 90-Day AI SEO Framework that gets B2B SaaS and service companies cited in ChatGPT, Perplexity, Google AI Overviews, and Gemini — where your buyers are already searching.
Definition
What is AI SEO?
AI SEO is the practice of optimising your website and content to be cited as a source in AI-generated answers from platforms like ChatGPT, Perplexity, Google AI Overviews, and Gemini. Unlike traditional SEO which targets page rankings, AI SEO targets citations — the moment an AI recommends your brand, product, or service when a buyer asks a relevant question.
AI SEO vs Traditional SEO
Traditional SEO gets you ranked. AI SEO gets you cited.
| Factor | AI SEO New | Traditional SEO |
|---|---|---|
| Goal | Get cited in AI answers | Rank on page 1 |
| Success metric | Number of AI citations & share of AI voice | Keyword rankings & organic traffic |
| Key signals | Content structure, schema, authority, third-party citations | Backlinks, keyword density, page speed |
| Buyer touchpoint | Inside AI-generated answers your buyers see | Search results pages (SERPs) |
| Content format | Self-contained answer blocks, FAQ schema, comparison tables | Long-form articles, optimised landing pages |
| Time to visibility | 30–90 days for first citations | 3–12 months for meaningful rankings |
Coverage
Every AI platform your buyers use
We optimise for citation across all major AI search platforms — not just Google.
The Method
The 90-Day AI SEO Framework
Three structured phases. Built for authority building, AI citation, and measurable share of voice across every AI search platform.
Month 1 · Foundation
Technical + Authority Base
- Full AI visibility audit
- Competitor citation analysis
- Schema & llms.txt setup
- PR & backlink strategy
- Reddit presence plan
- Voice search optimisation
- AI bot access (robots.txt)
Month 2 · Content
UGC + AI Citation Content
- AI-extractable content blocks
- UGC & community content
- Reddit thread seeding
- FAQPage + HowTo schema
- Third-party citation signals
- Comparison & guide pages
- Expert quote & data sourcing
Month 3 · Scale
Authority + Measurement
- PR outreach & placements
- AI citation monitoring
- Share of AI voice tracking
- Voice search rankings
- Industry & location pages
- Monthly performance report
- Framework iteration plan
What’s included
Everything needed to win AI search
AI Visibility Audit
A full audit of your current AI citation presence across ChatGPT, Perplexity, Google AI Overviews, and Gemini. We identify every gap and every opportunity versus your competitors.
Schema & Technical Setup
Full schema markup implementation — FAQPage, HowTo, Service, Organization, and Article. Plus llms.txt, pricing.md, and robots.txt configured to allow all major AI crawlers.
AI-Extractable Content
Self-contained answer blocks, definition sections, comparison tables, and FAQ content structured for AI passage extraction — every key claim works as a standalone statement.
Authority & PR Building
Third-party citation building, PR placements, Reddit presence strategy, UGC, and community content. Brands cited via third-party sources are 6.5x more likely to appear in AI answers.
AI Citation Monitoring
Monthly tracking of your citations across all major AI platforms. Share of AI voice versus competitors, citation sentiment, and which pages drive the most AI visibility.
Voice Search Optimisation
Voice search queries are conversational and question-based — the same format AI engines extract from. We optimise your content for both voice search and AI citation in parallel.
Process
How we get you cited in 90 days
A clear, structured process — no vague deliverables.
Strategy call & AI audit
We analyse your current AI search visibility, map your competitor citations, and identify the exact queries where your brand should appear. You get a clear audit report before any work begins.
Technical foundation
Schema markup, llms.txt, pricing.md, robots.txt AI bot access, and content architecture — everything AI engines need to find, crawl, and cite your brand is set up in month one.
Content & citation building
We create AI-extractable content, build third-party authority through PR, Reddit, and UGC, and structure every key page so AI can pull accurate passages about your brand.
Monitor, measure, iterate
Monthly AI citation reports show your share of AI voice versus competitors. We track citations across ChatGPT, Perplexity, Google AI Overviews, and Gemini — and optimise based on what’s working.
Hear from our clients
Results for B2B SaaS & services
“Surfer Search got us cited in ChatGPT answers for our top 5 keywords within 60 days. The pipeline impact was immediate — buyers were already pre-sold when they arrived on our site.”
B2B SaaS · United States
“Zero to 12 AI citation queries in 90 days. We now appear in Google AI Overviews for our highest-intent search terms — terms we’d tried to rank for with traditional SEO for years.”
Professional Services · United Kingdom
“The 90-day framework gave us clarity we’d never had with any other agency. Every deliverable was measurable. We could see our AI citation count grow month by month.”
B2B SaaS · United Kingdom
FAQ
Frequently asked questions
Everything you need to know about AI SEO and our 90-Day Framework.
Ready to start?
Get cited by AI in 90 days
Book a free AI SEO strategy call. We’ll audit your current AI search visibility and show you exactly where your brand should be appearing — and how to get there.
Book a Strategy CallFree strategy call · No commitment · US & UK B2B specialists